The rest of
The rest of
the press release pours out right after the headline. Had I
sat down to try, try, try to write that document, it would
take triple the time and not reach the same quality.
4. Stop unproductive marketing activities, boosting your
profits. Advertising pros know that most advertising
doesn’t work, but they continue to spend like crazy because
part of it does. If you can identify which marketing
efforts of yours are not giving you a return, and stop
spending money and energy on those, you’ll be earning more
from what you spend. Admittedly, it can be difficult
sometimes to pinpoint what actually brings in customers and
clients. However, if you begin asking each new buyer how
they heard about you and keep track of the answers, patterns
almost always emerge. One graphic artist learned through
this kind of research that nearly all her clientele came
from word of mouth and none from her ads in the local
business journal. Of course, the opposite discovery could
have happened, too.
stop procrastinating